Wide variety of career options in Public Relations
This week we attended a Business Breakfast Careers Fair organised by Penistone Grammar School for its Sixth Form students. It was fantastic to speak to enthusiastic students about their career aspirations in marketing and PR. Our most frequently asked questions were, what is public relations, how do we get into a PR role and what job roles are available?
From content creators and PR experts to social media managers and digital gurus, the roles within a marketing and PR agency are varied. Explore the fascinating world of PR and marketing, showcasing the diverse responsibilities that contribute to excellent marketing campaigns and client success.
Firstly, what is Public Relations?
Essentially, Public Relations (PR) is about helping companies to build a positive reputation and credibility through different communication and marketing strategies. It involves print media, social media, content writing, and media management. Roles within PR and marketing work together to shape public perception, manage crises, increase brand exposure and build positive relationships with customers, followers, stakeholders and the media.
4 popular careers in marketing and public relations
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Content Creation Specialist
Those in content creation roles closely collaborate on PR and marketing campaigns, assisting in the planning of content. Working alongside the PR and marketing team, Content Creation Specialists help determine which content will capture the audience's attention, effectively convey their brand message and align with the PR campaign's objectives. Content Specialists often dedicate time to researching user engagement patterns and trending topics, while also implementing SEO tactics to ensure digital content ranks well on Google and other search engines.
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Digital Marketing Specialist
A Digital Marketing Specialist is often involved in researching market insights and trends to understand customer purchase decisions and competitors to formulate effective PR campaigns. Their role may range from researching and analysing, planning and developing campaigns, guiding marketing strategies, building audience personas and staying ahead of market trends. Other responsibilities often involve SEO activities, email marketing, graphic design and content creation. This enables them to successfully execute PR and digital marketing campaigns, identifying market gaps and reaching the right audience online.
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Public Relations Manager
A Public Relations Manager is responsible for helping a brand to maintain a positive image and reputation. They often engage in crafting PR and marketing campaigns, communication strategies, media relations, writing press releases and ensuring the brand’s message is effectively communicated across digital platforms. They build strong relationships with journalists and media outlets offering greater exposure for their clients.
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Social Media Manager
Individuals in these roles often are tasked with increasing a client's engagement, sales leads and followers on social media. A Social Media Manager oversees a business presence on social media platforms. Their responsibilities include creating content, developing social media campaigns and strategies, building a social media following, researching and following industry trends, community management and analysing analytics. A Social Media Manager also helps to manage a brand’s reputation online whilst creating meaningful connections and building a community.
At Dragonfly PR, we assist business to business companies in manufacturing and construction to raise brand awareness, generate sales leads and gain media exposure. Our PR specialists are content creation, communication and social media management experts. For more information on our PR and digital marketing services contact 0114 349 5345 or email hello@dragonflypr.co.uk