Algeco

Who they are

Algeco is the leading supplier of modular building solutions throughout Europe and Asia Pacific.

What we do for them

At the outset of the campaign, our PR and social media teams supported Elliott Group UK to rebrand to Algeco UK. Both are owned by Modulaire so it was a clear strategic move to unite under Algeco, the leading modular brand in Europe (even better known than Elliott).

This wasn’t just any rebrand, either. Elliott Group Ltd, Carter Accommodation Ltd and Procomm Site Services Ltd, leaders in UK modular services and part of Modulaire Group, all united under the Algeco brand. It required a well thought out strategy for PR and social media. Alongside this, there was a new website, content creation, SEO and PPC as well as advertising.

We’re regularly involved in rebrands and it’s great to see how our PR, content creation and social media strategy helped communicate key messages across multiple verticals in the construction, health, residential, rail and FM sector for Algeco.

Along with input from all the other project partners, it made the Elliott, Procomm and Carter rebrand to Algeco UK a huge success.

A great client and we look forward to working with Algeco to communicate even more of the benefits of a single, united brand.

The results:

• 21,374 views of the rebrandpress release via one e-zine alone
• 1,853,166 page impressions from single MPUcampaign
• 458 average click-throughsper Algeco brand story

Testimonial

Chris, Head of Digital Marketing at Algeco, said. “We are very pleased with the how the team at Dragonfly approached the PR, content creation and social media for our rebrand. It required careful coordination between various project partners and it helped that they have an excellent understanding of which marketing channels work best in the construction sector.”

When it comes to a company rebrand, getting your PR and social media right from the start is essential. Let us guide you through the process, email: john@dragonflypr.co.uk