Biotecture

Who they are

Biotecture is one of the leading specialists in living walls and living hoardings in the UK. Following a competitive tendering process, they asked us to leverage this knowledge and raise their profile with architects and contractors, mainly because of the clarity of the PR strategy we presented.

What we do for them

A key part of our campaign centres around living walls improving biodiversity, which is now a mandatory requirement in the new Environmental Bill.  They provide many other important health and wellbeing benefits too.

Our ongoing PR and content creation campaign has helped Biotecture significantly increase its online presence, with valuable backlinks created to help their SEO.

Alongside this, our team writes white papers, case studies, press releases and thought leadership pieces with several of them being re-purposed as webinars or round tables. They are all part of a full service, integrated approach aimed at generating sales leads.  

The results:

417% increase in online mentions

22 backlinks created each month, on average

47 specifiers attend at webinars, on average

Quote

Kirstin, Head of Marketing at Biotecture, said: “We’ve had some excellent results generated by Dragonfly, thanks to a clear strategy and focus on generating sales enquiries. Their creative ideas, writing ability and knowledge of digital and print media is exactly what we were looking for and we are delighted with the positive impact it has had on our marketing.”

You might also be interested in finding out how to raise awareness of your products and services with architects. If so, please email: john@dragonflypr.co.uk