Case StudyCandlelight

Who they are...

Candlelight is one of the UK's largest wholesalers of candles, gifts and homewares.

What we do for them

Dragonfly PR provides a dedicated Public Relations and SEO (search engine optimisation) service to Candlelight.  This includes raising the company’s profile in the B2B gift and retail trade, plus supporting its attendance at exhibitions, for example the Spring Fair and Autumn Fair. Our search optimisation, link building and social media marketing help Candlelight to generate ongoing increases in visitors to their website We also write regular blogs, thought leadership articles and advice pieces for retailers and stockists, which are keyword enriched, as part of the SEO campaign.

The results

Our integrated PR, SEO and digital marketing campaign for this client delivered the following results:

  • 176% increase in organic search traffic
  • 104% increase in number of sessions
  • 98% increase in number of website visitors
  • 123% increase in number of page views

 

On the PR side, we have raised the profile of Candlelight significantly with retailers and the gift trade, through 100 per cent coverage in the main trade media.  We have also generated over £89k of coverage in just six months.

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