What they do?
Ovarro is headquartered in Sheffield, with offices in Australia, Belgium, Canada, France, Abu Dhabi and Malaysia. The company’s hardware and software products, systems, and consultancy services are trusted by the world’s leading companies across sectors such as water & wastewater management, oil & gas, transportation, communications & broadcast, and energy. The really interesting aspect of Ovarro is its ability to ‘digitise the industrial landscape’; allowing big data to support innovations such as Digital Twin, Blockchain, IIoT and Edge Computing.
What was the brief?
Previously known has Servelec Technologies, the business underwent a rebrand to Ovarro earlier in 2020 and was looking for an integrated communications strategy that supported this programme. They were looking for traditional PR, digital and content creation, with the aim of communicating the rebrand to UK and international markets.
As part of a planned approach, Ovarro was also looking to grow its market share outside of core markets, with severak key sectors identified. The PR and digital strategy would be used to inform decision makers in these sectors, ultimately generating sales enquiries for the company.
This was a multi-faceted PR strategy; target key market sectors across the world, whilst communicating the new brand and associated values.
Why Dragonfly PR
Being a dedicated B2B marketing agency meant that we better able to understand Ovarro’s requirements, including route to market and how to communicate effectively with industrial specifiers within international markets.
Bringing this together as a concise plan, linked to results and integrating digital, SEO, content creation and traditional PR gave Ovarro the mechanism to capitalise on its new brand.
We’ve had some notable successes, including white papers, thought leadership, Q&A’s and by-lined articles in some of the leading industry journals. Here is a link to a few of them: Process Control, Rail Professional, Industrial Technology, Electronic Specifiers, Diesel Progress and Industrial Plant & Equipment.
All the white papers, Q&A and by-lined articles include keywords, ensuring that they continue to deliver SEO benefits for Ovarro over the long term – the majority of these articles appear online.
The content we create for Ovarro is repurposed as content for their own website, which is another way of helping them perform in search rankings. It’s also a great way to help customers find their product and services through the keyword-enriched content.