Who they are:
Pandrol is a global manufacturer of rail fastenings and aluminothermic welding systems for the UK and international rail industry.
What we do for them:
Dragonfly PR provides Public Relations, content management and social media services to Pandrol, which involves raising global brand awareness, generating more traffic to the website and helping to secure more international enquiries. Our campaign also involves promoting the company’s attendance at exhibitions, copywriting its annual TrackWork publication which includes in-depth technical case studies of international projects and producing thought leadership articles that position the company as the experts.
What the results are:
We achieve consistently high results for Pandrol by maintaining excellent relationships with the UK and international rail magazines, particularly in the USA, Europe and Asia. This has helped Pandrol to maintain its market leading position.
We have also supported the company through social media management as part of increasing footfall at major international exhibitions, such as Innotrans. The Advertising Value Equivalent for the media coverage we achieve in a typical year is around £270k.