What we do
We provide an integrated PR & digital marketing campaign to Proteus Façades which includes Public relations, social media, blogging, content creation and search engine optimisation.
We have achieved impressive results for this client, which includes consistently increasing visitors to its website and coverage in leading specification magazines such as Building and RIBA Journal. Many of these articles appear online with back links to the Proteus website, meaning enhanced SEO and search results.
Proteus Facades appointed Dragonfly PR following a tendering process. What made us stand out was our creative ideas and planned approach. We present our results at the end of each month, allowing the management team to see cuttings, search rankings, followers and sales enquiries generated.
Our dedicated approach to improving search rankings means that Proteus consistently appears on page one of search engines for specific terms. This has resulted in a dramatic increase in sales enquiries, whilst we are able to change the product or sector focus on a monthly or quarterly basis in line with Proteus façade’s management priorities.
In the last 12 months, we have secured 117 pieces of coverage in the specification and architectural press, all of which have a combined circulation of more than 260,000. This includes a series of major features in leading architectural and contractor media, such as RIBA Journal, as well as coverage of events, case studies and business news.
Our social media strategy has resulted in significant increases in followers and likes from the architectural and contractor sector.