What we do for them
We supported SCR to increase its profile before, during and after the MIPIM Conference in Cannes. Our role was to support the launch of the company’s £1.4bn property development and investment opportunities in this region.
We set a clear strategy for this client with measurable outcomes. The key requirement was to use PR to maximise the number of international sales referrals for the MIPIM conference.
What the results were...
Having a joined up approach to PR, SEO and digital marketing campaign meant that we engaged and enthused a record number of editors and journalists, making MIPIM 2019 a record event for SCR.
Not only did we generate media interest in the regional, national and international press, we also engaged more people through creating dedicated social media content to promote the event and the client's investable propositions.
A Dragonfly PR Account Director said “This has been an exciting project to work on and we’re delighted that the PR and social media campaign for the conference has been such a success."