Who they are
Sheffield City Region (SCR) is a LEP (Local Enterprise Partnership) taking into account nine local authorities within South Yorkshire and its surrounding areas. SCR has an economic output of more than £31 billion pounds per year, 68,000 businesses and world-class specialisms in advanced manufacturing and is at the forefront of innovation and a major driver of economic growth.
What we do for them
Our remit is to make the invest in Sheffield City Region story attractive on a global scale.
We have a contract to promote the City Region through an agreed programme of content marketing, with the ultimate objective of generating more enquiries, awareness and conversions from investors and those who choose to relocate here.
We create positive content for Sheffield City Region and promote it through multiple different channels. Our content marketing campaign includes promoting international trade missions, major events (national, regional and global), the strategic assets and investable propositions - to name but a few. We are also supporting SCR with its attendance at major international events, such as MIPIM.
The content marketing programme is still in its early days, but already Dragonfly PR is providing invaluable support to SCR, which is generating interest in the region from international investors.