Who they are:
Servelec Technologies, which operates around the world, including Far East, Australia, Europe and Middle East, is a market-leading provider of remote telemetry units, sensors & loggers, secure SCADA systems and business optimisation software. Its technologies provide complete end-to-end automation and optimisation solutions to its customers.
Servelec Technologies has high developed resources for Industrial Internet of Things (IIOT) 4.0, Edge Computing, Software as a service (SaaS), Smart Data Analytics and Smart / Intelligent Sensors, Cloud Data Analytics, Digital Twin Narrow Band and Cyber Security. Critical to its business plan is communicating these in a way that enhances it solutions driven approach.
What we do for them:
Dragonfly PR manages an integrated on and offline PR and content creation strategy which forms the basis of our communications strategy.
Offline content includes: White papers, thought leadership pieces, articles, press releases and case studies. Online content is driven by blogs, organic SEO and enhancing the inbound customer journey.
It was our ability to implement an integrated on and off-line campaign and strengths in technology PR that stood out to Servelec Technologies, along with our international PR contacts and resources.
Results so far…
We are still in the early stages of working with Servelec Technologies but have already gained coverage in a number of international titles including Hydrocarbon Engineering, Power Engineering International and Oil & Gas Journal.
Key to measuring effectiveness of our PR and content creation strategy is sale leads, website visit, tracking URLs and visitor capture from landing pages.
As a global provider of telemetry hardware and software products and systems, Servelec Technologies has ambitious growth plans. We are pleased to be helping it communicate key strategic messages to the marketplace.