Triple account win for Dragonfly PR sees team expand

A series of new business wins in the construction sector has led to a record start to 2022 for Dragonfly PR Limited, the Sheffield-based PR and Content Creation agency.

The business had already grown significantly in 2021 and as a result has just appointed a new Public Relations & Digital Media Executive.

Sylvia Kusnierz has joined the Dragonfly PR team from a South-East based PR and digital agency.   With a background in journalism and both in-house and agency experience in the Built and Energy Sectors, Sylvia has strong omni-channel, B2B copywriting skills and an in-depth understanding of the construction sector.

The trio of new clients include Elliott, a leading supplier of modular building solutions, Biotecture a leader in living wall systems and Soltech Systems, which has a reputation for the quality of its commercial blinds, curtains and shading solutions.

These new customers join the PR and content creation agency’s growing number of clients in the construction and manufacturing sector.

Services provided by the company to these and other clients include on and offline positioning, re-brand campaigns as well as PR and marketing strategies; using a combination of creative design, organic SEO, link building, white papers, thought leadership and video.

“It’s great to have secured three new exceptional businesses in the construction sector,” said Rebecca Hart, Account Manager at Dragonfly PR. “It’s reassuring to see that businesses are really starting to invest back in their PR and marketing programmes in 2022. We are working on some exciting awareness-building programmes for these new clients and our team has already generating some impressive results.”

Elliott Group Ltd, with a turnover of around £200m, is part of Algeco, a long-established brand in the European modular services and infrastructure industry. Elliott is currently undergoing a rebrand to Algeco, and Dragonfly has supported this through PR and content creation programmes. Early successes include coverage in Construction News, Building and Construction Enquirer, helping to communicate the rebrand to tens of thousands of professionals in Algeco’s target sector.

With climate change and air pollution high on the government and planner’s agenda, the need for living walls in our urban spaces has never been more acute, and we are helping Biotecture get across this message to architects and developers. The company is one of the largest living wall specialists in the UK, with its products even featuring on last year’s award-winning Guangzhou Garden at RHS Chelsea Flower Show.

Completing the trio of new client wins is Soltech. A company that manufactures blinds and curtains for commercial buildings across the UK. Soltech’s blinds are installed in some of the UK’s most prestigious developments, including BBC headquarters in Cardiff, Microsoft’s flagship retail store on Oxford Circus, and throughout the new development at 100 Liverpool Street.  Dragonfly PR’s content creation campaign will raise awareness of its products and services with architects, interior designers and facility managers across the UK.

Dragonfly PR is a dedicated PR and digital marketing agency which specialises in the construction and manufacturing sectors.  Based in South Yorkshire, the agency has over 20 years’ experience in PR for business to business clients.

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