Looking for help with PR and digital marketing to the rail sector?
Rail is a growth sector (HS2 alone could be worth £32bn to the construction industry) that many of our clients target. Ongoing rail upgrades, major London underground projects and the potential with HS2 and HS3 are just some of the reasons that the rail sector is becoming very appealing to suppliers. Here at Dragonfly PR, our team has over 10 years’ experience in implementing PR campaigns and working closely with the online and offline rail media to generate enquiries from train operating companies.
Here’s our top tips for getting your business known in the rail sector.
Explore opportunities within the trade media
Rail is a traditional industry which is serviced by a number of trade publications that are well read by rail engineers, managers of train operating companies and rail contractors. The key to success here is having the contacts with the rail media, understanding their editorial style and being able to pitch a suitable story to them. Each publication is different and some target a specific audience within rail, for example RTM is aimed specifically at specifiers of software, IT and technology applications. Our experienced Rail PR team can write a generic, by-lined article of 1000 to 2000 words that is written specifically for an individual publication and therefore positions your business as the experts. Talk to our PR team about our expert opinion feature writing service on 01709 300130.
Enter and win awards!
The rail industry is one of the most prolific in terms of its awards. There are some fantastic awards that contractors, suppliers and train operating companies can enter, the best known are the UK Rail Industry Awards that closed in October, but if you’ve missed out on those, there are the Rail Business Awards, National Rail Awards and the Golden Whistle Awards. If you need a hand with putting an awards entry together, our team has over 10 years’ experience in the rail sector and has a really high success rate – just drop us a line at hello@dragonflypr.co.uk
Update your website to target rail
Many companies make the mistake, especially when they move into a new area, of not demonstrating this clearly through their website. If rail is a sector that you supply, then your website needs to clearly reflect this or you could be missing a trick.
Our web design team can help either with the re-design of your website or with introducing a new dedicated section for rail – for which we can post content and pics. It’s always good to have a stock of rail images that you can use on your website and there are really great shots to buy off library sites, such as istock, for an affordable cost. To find out more about our web design or development service for rail, contact our team on 01709 300130.
Introduce a regular blog for the rail sector
Blogging is one of the best ways to improve your search engine rankings, as well written blogs add authoritative content to your website. We manage a regular programme of blogging for clients, writing informative blogs on many issues relating to the rail industry that helps to position these businesses as the experts. The result has been a much better online ranking and a significant increase in traffic to their websites.
Case studies to demonstrate your Rail sector work.
There is no better way to be seen as an expert in the rail industry than to showcase your best case studies. Dragonfly PR is experienced in writing informative, engaging case studies for the rail sector, interviewing third parties and seeking approval. We also take photos and shoot videos of rail sector case studies that can be uploaded to your website and via youtube. Once written, we can negotiate case studies as in-depth articles into the most relevant trade media. These can provide a very powerful third party endorsement of your services.
If you’d like to discuss PR for the rail sector in more detail, drop us an email hello@dragonflypr.co.uk or call on 01709 300130.