No time for award entries? Appoint a PR company to write them for you instead!
Entering awards as a business has a number of benefits. Making the shortlist or even going as far as winning can generate publicity across local, national and trade press, as well as social media.
As the process from the shortlist to the final can run for several weeks, it can also improve your SEO and gain a higher level of traffic to your website. This is because your company name and a link back to your own website will appear on the award organiser’s site and social media channels for some time.
We know that drafting and submitting entries takes a lot of time and energy. After all, it’s not something that can be done half-heartedly if you want to win; you need to take the time to draft copy that meets the criteria, answer all the questions in detail and respond with relevant, concise information.
Nevertheless, the positives that come from reaching an awards final and actually winning it far outweigh any negatives, especially as your business will be in the spotlight for all the right reasons. However, if you don’t have the resources or time to take the task on internally, it doesn’t necessarily mean that you have to miss out. Instead, consider appointing a reputable PR agency, like Dragonfly PR, to take care of writing and submitting the entry on your behalf.
Our team of specialist writers have a reputation for drafting winning entries. In fact, in recent months five of our clients, including EnviroVent and Fusco’s of Whitby, have secured at least one business, regional or industry award and many more have made the finals of numerous others.
This is because, we take the time to ensure that the copy is relevant to your chosen category, has all of the required information without going over the word count and is engaging and memorable for the judges. We also make sure we research the awards and your company thoroughly before entering. We then work closely with you to gather all the required information and tailor your award submission according to what the judges are looking for in a winner.
A good PR agency is driven by results and will want to win just as much as you do. Not just so they can say they helped you get there, but because the number one aim in public relations is gaining your clients the recognition they deserve.
Whether it is the first or fiftieth award we’ve written that year, here at Dragonfly PR our team of experienced copywriters get just as excited as our clients do during awards season. Whenever an entry is submitted we eagerly await the shortlist announcement and, should our client make it to the final, we’re perched on the edge of our seats waiting for the results during the awards evening. This is because we don’t work for our clients, we work with them and their achievements and success means just as much to us as it does them.
A good PR company will also be aware of the top awards within your industry and often your region and can recommend which ones are more suitable for you. In fact, there are a number of industry and regional business awards currently open for entry, including The Manufacturer MX, the Yorkshire Life Food and Drink and the Yorkshire Post Excellence in Business Awards, all of which are considered highly prestigious.
So, if you’re leading the way in your industry and have a product, service or company achievement that deserves recognition, now is the time to enter.
With FMCG, food, consumer, construction, manufacturing and regional and national business awards opening all year round, it makes sense to keep them high on your agenda. If you’re looking to appoint a reputable agency to pull together an awards schedule and get to work on putting your company forward for an accolade, contact our South Yorkshire based PR team for an informal discussion on 0114 349 5345 or email hello@dragonflypr.co.uk to find out more.