Why it's important for businesses to include PR in their marketing strategies
Public relations is an important part of any marketing strategy, and as businesses owners across the UK look at way to recover from the effects of the lockdown, implementing a strong schedule of PR activity is a great way to get your business back on track.
Here our PR team explains why public relations can prove to be the most cost-effective investment a business owner can make.
It’s a conversation starter
If an existing or potential customer sees you in a trade magazine the chances are, they will mention it to others that may be looking for your products or services. That’s because, people are more likely to recommend a brand or business that can showcase examples of best practice…and what better place to do this than in a trade magazine that they know and trust?
A good B2B PR agency, like Dragonfly PR, will have the skills to secure space in upcoming features and gain coverage of news about your business in publications that are relevant to your sector and potential customers. They will also draft articles that showcase you as leaders in the sector, helping build confidence in your company and more potential leads as a result.
Its cost effective
According to a recent Nielsen study, PR is 90% more effective than advertising, that’s because it is known fact that people are more likely to pay more attention to and read an article in full than they are an advertisement. This applies to editorial online, in a newspaper or a magazine and even though the copy is likely to plug a product or service, it’s also going to offer plenty of information and the latest trends. This makes it more useful to the reader and showcasing your business as the go to company for the latest industry advice.
It’s also worth remembering that most, if not all, media outlets now publish articles online once they have appeared in print. It’s therefore likely that your press release will be around a lot longer than your advert features, meaning investing in public relations over advertising works out much more cost effective in the end.
PR can help you reach new markets
Digital marketing and content creation are key factors in any PR campaign and are also extremely important ways to reach new markets, particularly international ones. Digital or content marketing involves drafting keyword enriched blogs, social media schedules, e-newsletters, case studies, company news updates and thought leadership articles/features for placement on your own or third party website. This will help improve where your website ranks on Google and other search engines and can ultimately increase awareness of your business, generate leads and create new customers both in the UK and overseas.
There’s always an agency out there that’s right for you
Most PR agencies will specialise in certain sectors or in targeting specific audiences. Here at Dragonfly PR for example, we predominantly work in b2b public relations with expertise in construction, manufacturing and food services.
So, before investing in public relations, it is important to ensure you choose to work with a PR agency that is the right fit for you and your business.
Our team has years of experience in creating bespoke b2b public relations strategies and drafting articles that are guaranteed to build brand awareness of your business and regularly achieve coverage. With a background in writing high quality content for white papers, articles and thought leadership pieces, we are one of the leading professional PR agencies in Yorkshire.
Based in Sheffield, Dragonfly PR specialises in event management, PR and content marketing for b2b, particularly construction, manufacturing and food companies.
For more information or to speak to us about how to make the most out of a Public Relations campaign, email hello@dragonflypr.co.uk or call 0114 3495345.