Why you need a blog
As we are well and truly in the digital age, the importance of a website to a business is universally accepted, but the importance of a blog on that website is often overlooked.
Here are our top five reasons why you really should get blogging:
1. Boost your search engine ranking positions
When thinking of ways to improve search engine ranking positions, content is key. Search engines favour websites that produce frequent content and having a blog on a site is one of the biggest contributing factors to this. Blogs not only allow you to add this new content to your site without altering the key messages and text of your main attraction pages – they also help you climb up the rankings on search engines!
2. Increase traffic to your website
Blogs are a simple, effective way of driving traffic to a website. They are easily transferrable to all social media outlets (so much more so than text from a page) and are proven to achieve a greater share rate on Facebook and Twitter. You’re also able to take advantage of trends on Twitter and themes on Facebook with a blog, by linking a topical entry to something that is trending.
3. Keep your visitors interested
A common downfall of many websites is not adding fresh content. Visitors expect to be greeted by new, interesting information and are less likely return if the content is always the same. Blogs are an easy way of doing this and it is a good idea to discipline yourself to write at least 1-2 blogs per month, of course, making them keyword enriched.
4. Position yourself as an industry leader
Giving information and advice to customers is one of the most successful ways of positioning yourself as an industry leader. Blogs allow you to discuss relevant issues and topics in the industry whilst adding your comments and thoughts on the situation. Here’s a tip – we find that some of the most successful blogs feature top tips!
5. Become part of a community
Blogging is a community and bloggers are normally more than happy to help each other out. By securing a guest blog on your page (or by offering a guest blog on their page) you can extend your website’s reach even further and secure the maximum amount of coverage. There are some very influential bloggers out there these days and the best way to connect with them is to start blogging yourself!
Our PR team are all experienced and successful bloggers and we provide this service for many of our clients on a daily basis. If you’d like to talk to us about how we could design and implement a blog campaign for you, with a view to improving your search engine rankings and achieving the above, call us today on 01709 300130 or email firstname.lastname@example.org to find out more.