Major technology client win for Dragonfly PR

Sheffield-based Ovarro has appointed Dragonfly PR to implement an integrated public relations and content creation campaign following a competitive pitch process.

Ovarro, which operates around the world, including Far East, Australia, Europe and Middle East, is a market-leading provider of remote telemetry units, sensors & loggers, secure SCADA systems and business optimisation software. Its technologies provide complete end-to-end automation and optimisation solutions to its customers.

An integrated on and offline PR and content creation strategy will form the basis of our communications strategy.

Offline content will be created through our PR programme: White papers, thought leadership pieces, articles, press releases and case studies. Online content will be driven by blogs, organic SEO and enhancing the inbound customer journey.

It was our ability to implement an integrated on and off-line campaign and strengths in technology PR that stood out to Ovarro, along with our international PR contacts and resources.

Ovarro has high developed resources for Industrial Internet of Things (IIOT) 4.0, Edge Computing, Software as a service (SaaS), Smart Data Analytics and Smart / Intelligent Sensors, Cloud Data Analytics, Digital Twin Narrow Band and Cyber Security. Critical to its business plan is communicating these in a way that enhances it solutions driven approach

We began working with Ovarro back in November and have already gained coverage in a number of international titles including Hydrocarbon Engineering, Power Engineering International and Oil & Gas Journal.

Key to measuring effectiveness of our PR and content creation strategy is sale leads, website visit, tracking URLs and visitor capture from landing pages.

As a global provider of telemetry hardware and software products and systems, Ovarro has ambitious growth plans. We are pleased to be helping it communicate key strategic messages to the marketplace.

For more information about content marketing and technology PR, call or email our team on or call 0114 349 5345.

Call us on: 0114 349 5341