OUR BLOG

Marketing survey reveals latest trends

It’s the time of year when businesses are reviewing 2016 successes and looking ahead with plans for 2017.  You may remember back in December, we carried out a survey of local, regional and national businesses, to find the latest trends in PR and digital marketing.  We had a great response with over 90 businesses completing the survey – thank you to everyone who did get involved!

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The most defining moments of 2016

2016 has, without doubt, been a year of surprises and for many, it will go down in history. There have certainly been some highlights along the way and here we take a look at some of the most defining moments of the year:

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Top Public Relations tips for 2017 for building product manufacturers

It’s around this time of year that we dish up our predictions for the year ahead.  Here are what we believe will be the top three trends for 2017:

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How to get the most out of a PR story over the festive period

Let’s face it, Christmas could be the best or worst time to send out a PR story – depending what industry you work in and the nature of your story.

Often clients say to us ‘should we hold back on sending out any stories in late November and December because they might just ‘get lost in Christmas..

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The best Christmas Adverts of 2016!

Year on year, the battle of the best Christmas advert continues and 2016 has been no exception. From Buster the Boxer dog to Kevin the talking carrot, we’ve just about seen it all. According to the Telegraph, the battle for the most popular Christmas advert has reportedly cost businesses around £5.6bn, so it’s no surprise that the campaigns have completely taken over social media.

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Bye bye credit crunch Christmas

I remember in my early years in PR, we used to spend much of November and December getting Christmas card, calendar and bauble design competitions organised in schools, working closely with b2b manufacturers to increase their engagement with young people and the wider community. 

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How building product manufacturers can best use PR

Some building product manufacturers are missing an opportunity to grow sales by not having a well-planned and carefully targeted PR campaign. This can happen either because they don’t take the time to plan they PR campaign for the year ahead or they work with a PR agency that doesn’t understand the construction sector. In our experience, both have the same outcomes and that is missed sales and branding opportunities.

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Why you should be using Google Analytics

In early 2005, Google analytics was born and has since become the undisputed leader in website analytics, with over 29 million websites now using the software according to BuiltWith. Here at Dragonfly, we regularly use Google Analytics for many of our clients so we can analyse how well their website is performing and review and update their SEO strategy.

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The trade magazine is dead – long live the trade mag!

I had a meeting with a new construction client the other day, they raised an issue which concerned me “We think that trade magazines have had their day, everything’s just online now, we don’t think printed coverage matters that much anymore.”  So it set me thinking, is the printed trade magazine soon to become a thing of the past and how important is the online equivalent?

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Poor copy can spoil a great website

I’ve seen a couple of examples of badly written copy on websites recently, which is all too often the result of a rush to get a website designed and live.  In these cases, copy is often simply pasted onto a new site, with little thought to the importance of good, keyword-enriched content.

So, it set me thinking, do companies know the value of having good quality content throughout their websites?

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Regional press coverage- why it’s great for b2b companies

As the majority of our clients operate in the construction and manufacturing sectors, most of the press and online coverage we achieve is in trade journals or blogs that are read by architects, main contractors, developers or homeowners.  However, the value of a well-written, well placed regional press release should not be underestimated.  Recently, a client of ours in the heating and ventilation sector asked us to write a press release and negotiate it into a number of key regional press titles, to help support their franchise network. Articles appeared in such publications as the South Wales Argus, Bath Echo and the Cornish Times.

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Why PR and quality content marketing is a good investment!

Well it’s coming to the time of year when b2b marketing managers start reviewing their budgets for the year ahead.     The inevitable question will be how much budget should be allocated to each of the marketing disciplines, PR, digital marketing, social media, SEO and which will deliver the best ‘bang for your buck’.

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Reasons to be cheerful in 2016

Here are our top 10 reasons to be cheerful in 2016

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What are the benefits of blogging for building product manufacturers?

The benefits of blogging are undisputable. It has been proven, time and time again that blogs work by increasing the number of visitors to a website. In fact, they often account for up to 60% of visitors. Or, to put it another way, if you’re not currently blogging, you’re missing out on around two thirds of traffic.

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Roll out the red carpet, the awards season has arrived!

The sheer number of business awards there are to enter is a sign of how popular entering awards has become over the years.  At this time of year, we are discussing with our clients the many different awards they may like to be entered into, whether it is regional business awards, industry specific awards or major national awards such as National Business Awards and the Queen’s Awards.

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