What does Google’s latest mobile algorithm mean for you?

Around 12 months ago Google rolled out its first version of its mobile-friendly algorithm, which resulted in a huge response from businesses approaching their web designers to ensure their websites were mobile-responsive to avoid the risk of being penalised.

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Top construction industry blogs that you should be targeting

Appearing in all the right places in terms of press and online coverage has never been more important for building product manufacturers. As a PR and digital agency that specialises in the construction sector, it is our job to make sure that you do just that. And, to help you with that process, we’ve put together a list of the top 10 industry blog sites.

These high quality sites are well read and are very influential within the construction sector. So if you want your products or services to appear on any or all of these sites, it needs to be the very best quality in terms of writing style, content and accuracy. If you have the in-house capability to produce this content, then great, but if not, we can help ensure you appear on these very influential sites.

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Why the success of your blogs depend on the effectiveness of your social media

Generating great content is essential to help a website achieve a good search engine ranking, however what you don’t want is to be posting on social media and the web, with no one reading or sharing it.

If you use social media well it should make content marketing easy.  The idea is that instead of doing all the work yourself, you encourage your readers to do it for you – by sharing your content with their audience, you can multiply many times how often it is seen.

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Dragonfly PR increases its charitable activities on a local level

We have linked up with Barnsley Hospice because we wanted to increase our charitable activities at a local level. Our new recruit, Emma Holman, had a contact within the Fundraising Team at Barnsley Hospice and we all agreed it sounded a worthwhile charity to support.

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Five good reasons to refresh the design of your website

Here at Dragonfly PR, we’re really excited because we’re just about to launch our new website!  There are a number of reasons why a new website is essential for a business. In this blog, we share with you the top 5 reasons why it’s a good idea to have your website re-designed at least once every two years….

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We’re b2b, do we really need to be on Twitter?

On a number of occasions we’ve been talking to a new b2b client and they’ve said something on the lines of ‘I don’t think we need to be on Twitter because not many of our customers use it’.  So I decided to write this blog explaining why b2b companies really do need to be on Twitter.

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Do architects specify brands or company names?

Building product manufacturers and their marketing agencies often overlook the fact that architects specify brands rather than company names. In fact, on the whole, architects are not that interested in company names and if you trawled through a pile of specifications, you’d find it’s predominantly brand names that are specified.

Logical, really, as we’re all influenced by brands. For example, when you buy a chocolate bar, you don’t go into a shop and ask for a Nestle, you ask for a Yorkie or Kit Kat (both made by Nestle)!

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All aboard for Perth exhibition

One of our clients, a major manufacturer of industrial valves has recently exhibited at the gas industry’s leading international show – LNG18 in Perth, Australia.  We managed the whole stand design and build process, including creating stand graphics and carrying out all PR activity for the show.

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How to increase web traffic using social media

As well as being a great tool for interacting with customers and sharing promotional messages, social media is an effective way of increasing web traffic. We recently increased a client’s web traffic from social media by 121% in one month (compared to the previous year), with a focus on content from Facebook, Twitter and Linkedin. Here are some ways to increase your web traffic using social media.

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Newsletters - internal or external - we can help!

Hexadex, a privately-owned parent company of three manufacturing businesses operating in global markets, asked our creative team to design and write an internal newsletter that would enhance communication across the three businesses.

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Top Tips for Hosting an Editor Visit

Editor visits to your company are one of the best ways to build a good relationship with the media and generate opportunities for in-depth features.

We regularly organise editor visits to a company or factory on behalf of our clients, so here are our top tips for making sure that a visit goes as well as possible:

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We welcome the latest addition to the Dragonfly PR team!

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After a series of client wins we’ve recently extended the Dragonfly PR team with the addition of PR and Social Media Executive, Clare Tollick.

Clare made the move into Public Relations after spending over 10 years working for a law firm, where her e
xperience included working with clients in various industries – including manufacturing and construction.

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Dragonfly Comments: Facebook, its real name policy and its anonymous app

Facebook recently cracked down on the use of pseudonyms sparking anger amongst the lesbian, gay, bisexual and transgender communities. They argued that their anonymity provided them with protection against harassment, abuse and violence. Clearly, if someone isn’t ‘out’ and they are then forced to reveal their true identity on Facebook, there could be some dangerous repercussions.

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The importance of not winging it

In light of global drinks giant Red Bull’s catastrophic week last week, which saw the company being sued for $13.5 million over false advertising, we thought we’d take a look at what it did wrong – and how to ensure that your company does not follow in its footsteps.

‘Red Bull gives you wings’ has been the distinct slogan at the forefront of the energy drink’s advertising and marketing campaigns for many years now, and it was those five words that landed Red Bull in hot water.

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New client win: Trackwork Moll

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