Blog

How to make your construction PR strategy work harder

20 December 2018

Here the Dragonfly PR team summarises some of the main elements to include in an effective PR strategy.

Why the customer has to be right on social media...

05 December 2018

Here our social media team looks at why the customer has to be right on social media

Timing can be everything in PR

23 November 2018

Here our PR team looks at why businesses need to plan ahead when it comes to seasonal and time sensitive campaigns.

5 PR and digital marketing trends to take note of in 2019

16 November 2018

If you're a building product manufacturer, now is time to be thinking ahead and putting together your marketing and communications strategy for next year. So, in order to help you get the best results from your budget, our PR team has put together some predictions for digital marketing trends in 2019 that might help you in the process.

Let us plan your PR for 2019 - and get the very best results for your business!

09 November 2018

It’s that time of year when we’re planning PR activity for our clients for next year and making sure we keep them one step ahead of the competition. This includes designing new Public Relations strategies and creating forward features schedules for 2019.

Here our PR team looks at why it is important to plan your communications campaigns now.

Why PR in all its forms is as relevant today as it ever has been

02 November 2018

Here our PR team looks at how marketing has changed throughout the years and why good quality written content will never go out of date.

SEO and why it's increasingly becoming part of the PR agency role

26 October 2018

A question we are often asked when pitching for potential new business is 'should we use a separate specialist to take care of our SEO?'.

Our b2b PR team offers their thoughts on the subject and questions whether the days of pure SEO are limited as Google becomes better at identifying and stopping manipulation.

What makes a good PR story?

16 October 2018

Here, our b2b PR team looks at what makes a good story and gives some tips on getting the best results in the media.

Are you getting the most out of exhibitions?

05 October 2018

Here our PR team offer advice on how to make the most of taking part in trade shows and exhibitions.

How can PR and organic SEO help building product manufacturers get better rankings?

27 September 2018

Here Dragonfly PR explores how manufacturers can improve their rankings on Google and other search engines through a combination of organic SEO, PR and social media.

Manufacturers and making the most out of Linkedin

17 September 2018

Are manufacturers and their staff making the most of Linkedin? Here we take a look at why manufacturers could benefit from social media training.

Why networking is important for your business

10 September 2018

Networking is one of the most effective methods of meeting new people and nurturing existing relationships in business, but not everyone is taking advantage of the opportunities around them. Here, our PR Account Manager, Rebecca Hart, looks at the many benefits of attending these corporate 'get-togethers'.

The benefits of one agency managing your PR and Social Media

03 September 2018

Many businesses are recognising the value of bringing their PR and social media campaigns together, with one agency running them both. Here, our PR and social media teams work together to explain the distinct advantages of this approach.

Why we need local newspapers

24 August 2018

Here Dragonfly PR looks at the decline in local newspapers and what we can do to help them survive.

Don't get your wires crossed when posting on social media

17 August 2018

It was recently announced that, due to an update on the platforms settings, you can no longer automatically share tweets straight to your Facebook page, which is referred to as cross-posting. Our social media team looks at this in more detail and explains why it is a blessing in disguise for many companies.