OUR BLOG

Do architects specify brands or company names?

Building product manufacturers and their marketing agencies often overlook the fact that architects specify brands rather than company names. In fact, on the whole, architects are not that interested in company names and if you trawled through a pile of specifications, you’d find it’s predominantly brand names that are specified.

Logical, really, as we’re all influenced by brands. For example, when you buy a chocolate bar, you don’t go into a shop and ask for a Nestle, you ask for a Yorkie or Kit Kat (both made by Nestle)!

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All aboard for Perth exhibition

One of our clients, a major manufacturer of industrial valves has recently exhibited at the gas industry’s leading international show – LNG18 in Perth, Australia.  We managed the whole stand design and build process, including creating stand graphics and carrying out all PR activity for the show.

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How to increase web traffic using social media

As well as being a great tool for interacting with customers and sharing promotional messages, social media is an effective way of increasing web traffic. We recently increased a client’s web traffic from social media by 121% in one month (compared to the previous year), with a focus on content from Facebook, Twitter and Linkedin. Here are some ways to increase your web traffic using social media.

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Newsletters - internal or external - we can help!

Hexadex, a privately-owned parent company of three manufacturing businesses operating in global markets, asked our creative team to design and write an internal newsletter that would enhance communication across the three businesses.

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Top Tips for Hosting an Editor Visit

Editor visits to your company are one of the best ways to build a good relationship with the media and generate opportunities for in-depth features.

We regularly organise editor visits to a company or factory on behalf of our clients, so here are our top tips for making sure that a visit goes as well as possible:

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We welcome the latest addition to the Dragonfly PR team!

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After a series of client wins we’ve recently extended the Dragonfly PR team with the addition of PR and Social Media Executive, Clare Tollick.

Clare made the move into Public Relations after spending over 10 years working for a law firm, where her e
xperience included working with clients in various industries – including manufacturing and construction.

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Dragonfly Comments: Facebook, its real name policy and its anonymous app

Facebook recently cracked down on the use of pseudonyms sparking anger amongst the lesbian, gay, bisexual and transgender communities. They argued that their anonymity provided them with protection against harassment, abuse and violence. Clearly, if someone isn’t ‘out’ and they are then forced to reveal their true identity on Facebook, there could be some dangerous repercussions.

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The importance of not winging it

In light of global drinks giant Red Bull’s catastrophic week last week, which saw the company being sued for $13.5 million over false advertising, we thought we’d take a look at what it did wrong – and how to ensure that your company does not follow in its footsteps.

‘Red Bull gives you wings’ has been the distinct slogan at the forefront of the energy drink’s advertising and marketing campaigns for many years now, and it was those five words that landed Red Bull in hot water.

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New client win: Trackwork Moll

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How business-to-business companies can make the most of Christmas

It’s the busiest time of year for retailers, but here’s how #construction and #manufacturing companies can make the best of the festive season.

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The Apprentice – why you’re no one without a strategy

I’m an avid watcher of The Apprentice, but every week I know that, just as sure as night follows day, one of the candidates will accuse another, usually in their final moments in the boardroom, of having no strategy.

In the Apprentice, as in the business world, lack of strategy is seen as a weakness, a failing on the part of an individual or business – or, indeed, the route to failure. And it is, at this time of year, when most businesses are deciding on their marketing and PR strategy for the year ahead.

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Top tips on how to use hashtags effectively in your social media marketing

Hashtags were first introduced on Twitter and since then, they’ve grown in popularity and are now found on a wide variety of social media channels including Facebook and Instagram. We only need to look at the power and success of the #IceBucketChallenge to see how important hashtags are, so today we’re sharing four tips on how to use them effectively in your social media marketing.

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Ecobuild checklist from the construction PR professionals

It’s around this time of year that manufacturers in the construction industry begin to think about how they are going to let other businesses know that they will be attending Ecobuild (8-10 March).

This is the show to attend if you want to showcase what’s sustainable about your construction products and PR is the best way to spread the word. As a PR company that specialises in the construction sector and has attended and supported clients at Ecobuild for the past ten years, we know a thing or two about getting the most out of this exhibition.

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Six useful tools to make your social media marketing more efficient

Social media is fast paced and it can be a challenge keeping each of your accounts updated with interesting content. We’ve put together a roundup of some of the best management and monitoring tools to help you update your social media channels more efficiently.   

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How construction & building manufacturers can get the most out of social media

Construction companies are increasingly recognising the value that social media can bring to their businesses.  It puts the power in their hands, allowing them to control the messages that their customers and contacts receive and in doing so, social media has helped to bypass many traditional advertising routes.  Platforms such as Linkedin, blogging, Facebook and Twitter are the top social media tools that have helped construction companies to generate leads.

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