OUR BLOG

The importance of businesses engaging on social media

It’s an inescapable part of life that businesses and individuals are increasingly using Twitter, LinkedIn and Facebook in the West. Our friends over in China use a similar service to Twitter and Facebook called Sina Weibo, and as we all know, the Far East isn’t a market you can just ignore!

In this blog post, I’ll take a look at why your business needs to reach out to its customers through social media.

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#ashescycle #fundraising #pr #socialmedia #success

“Are you happy to get involved again in promoting our national cycle challenge to coincide with this year’s Ashes Test Series?” this was the question we were asked by James Bedingfield from Investec Wealth & Investment, back in January. Our PR and social media team jumped at the chance, after the huge fundraising and media success of the Investec Ashes Cycle Challenge in 2013.

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Why you need a content calendar

Here we look at some of the reasons why it’s great to have a content calendar to give the best social media results…

There’s a great buzz at the moment about content marketing, so here we look at an essential part of this – the content calendar – and the reasons why you need one.

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Google Analytics – Back to Basics

So, you have a new website and before your web designer moves on to his/her next project, make sure they set up Google Analytics to allow you to monitor and track visitors to your website.

Google Analytics is great for monitoring how many people visit your site, where visitors are landing, how long they spend on pages, plus much more.

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Top 5 tips for using PR to generate sales enquiries

If you are on the lookout for high quality sales leads, here’s how you could use PR to your advantage.

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Marketing for manufacturers – top tips!

In the second in our series about marketing for manufacturers, we give you another top five tips to make the most of your marketing budget.

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One minute guide to social media

In our regular One-minute Guide, we share some of our expertise from 15 years’ experience in the construction sector. In this month’s guide we look at social media:

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Top tips for manufacturers to maximise their marketing budget

Manufacturers often have the debate – do we really need to market ourselves?

It’s tempting to think that if you stick to what you do best ie designing and manufacturing good products, then people will buy from you.

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Five top tips for securing the best pics!

They say a picture says a thousand words, and in Public Relations it certainly does – inspirational photography and interesting, engaging content go hand in hand.

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Make sure your PR is on the right track!

Over the past 10 years, Rail has grown rapidly as one of the key sectors that our clients wish to target.  HS
2, ongoing rail upgrades and
Crossrail have all contributed to the business opportunities for manufacturers of products and suppliers of services to the potentially lucrative rail industry. This includes both manufacturers of products, as well as systems and solutions providers.  We therefore have lots of experience in implementing PR campaigns and working closely with the online and offline rail media to generate enquiries from specifiers.

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Dragonfly PR recruiting for Digital Media Role

We are one of South Yorkshire’s leading PR and digital agencies, with an extensive client base, which is predominantly business-to-business.

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Reasons to be cheerful with your PR agency

Finding the right PR company can sometimes feel like looking for a needle in the haystack. In our experience, the concern for many clients – and we know because quite a few in our team have worked in manufacturing businesses – is that some PR agencies just don’t have the right level of industrial experience.

By that we mean they don’t specialise in a specific market sector. Being the ‘Jack of all Trades’ may create more ‘potential customers’, but it doesn’t necessarily mean that you benefit from a company that understands your products and market sector.

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Community engagement cements CSR

This week, we were involved with a community engagement event which has had a huge impact on ‘cementing’ a great relationship between the company and the local community.

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Film: The future of marketing

With a huge 78%* of people watching videos online every week, and with videos expected to take up 57% of consumer internet traffic in 2015, it’s no surprise this year has been dubbed the year of video marketing.

In our latest blog we take a look at the widely labelled ‘future’ of content marketing and how to make the most of it.

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Beware bloggers bearing gifts

Hardly a day goes by when here at Dragonfly we don’t receive some emailed sales pitch from an SEO company offering some amazing blogging service that sounds too good to be true – and most certainly is.

They’re offering 50, 100, 200 blogs per month about your products, that they will write and post and before you know it, you’ll be number one on Google!  How likely is that?  Not very!  And they are sending this to an agency that offers SEO services – how crazy is that?

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