Reasons to be cheerful with your PR agency
Finding the right PR company can sometimes feel like looking for a needle in the haystack. In our experience, the concern for many clients – and we know because quite a few in our team have worked in manufacturing businesses – is that some PR agencies just don’t have the right level of industrial experience.
By that we mean they don’t specialise in a specific market sector. Being the ‘Jack of all Trades’ may create more ‘potential customers’, but it doesn’t necessarily mean that you benefit from a company that understands your products and market sector.Read More
Community engagement cements CSR
This week, we were involved with a community engagement event which has had a huge impact on ‘cementing’ a great relationship between the company and the local community.Read More
Film: The future of marketing
With a huge 78%* of people watching videos online every week, and with videos expected to take up 57% of consumer internet traffic in 2015, it’s no surprise this year has been dubbed the year of video marketing.
In our latest blog we take a look at the widely labelled ‘future’ of content marketing and how to make the most of it.Read More
Beware bloggers bearing gifts
Hardly a day goes by when here at Dragonfly we don’t receive some emailed sales pitch from an SEO company offering some amazing blogging service that sounds too good to be true – and most certainly is.
They’re offering 50, 100, 200 blogs per month about your products, that they will write and post and before you know it, you’ll be number one on Google! How likely is that? Not very! And they are sending this to an agency that offers SEO services – how crazy is that?Read More
Dragonfly PR looks to recruit Social Media Executive
We are one of South Yorkshire’s leading integrated PR and digital agencies, with an extensive client base, predominantly business-to-business.
We are looking to strengthen our online team with a Social Media Executive. Your role would involve designing and running social media campaigns for a number of our clients, via various channels including Twitter, Facebook, Pinterest, Linkedin and Google+.Read More
Do I still need to produce a brochure?
It’s fair to say that all marketing agencies and their clients have welcomed the ‘Digital Age’ – it allows you to better target customers, communicate directly with them and, when done in a targeted way, can be lower cost than, for instance, mailing out brochure.Read More
Do building product manufacturers need an online presence?
We have heard a lot in the press recently about the construction industry and how it is on the road to recovery. However, this return to ‘normality’ seems to occur in fits and starts – one quarter construction is ahead and then the next we hear dire warnings that it is all coming to a grinding halt.Read More
Looking for help with entering awards?
You may have read our blog about how to approach the Queens Awards so we were delighted when our client President Engineering Group Ltd (PEGL) was selected to receive the prestigious Queen’s Award for International Trade recently, with our help and guidance.Read More
We welcome the mobile friendly algorithm!
The day that Google’s latest algorithm change comes into effect and experts have warned that it could impact more sites than the Panda or Penguin updates!
The algorithm focuses on penalising the search engine ranking position of websites which are not ‘mobile friendly’ and do not provide a good user experience to those visiting from a mobile device.Read More
Tugging on the heartstrings
Corporate Social Responsibility (CSR) is an important part of many companies’ core values. Putting something back, whether it is through allowing staff to take part in volunteering programmes as part of their work, donating to charities or helping out in the local community, can have a huge impact not only on morale and motivation, but also on how stakeholders view a business.
Many of our Public Relations campaigns involve maximising media coverage of CSR activities. However, it can be difficult for a company to decide exactly where it should spend its resources. Here are some tips that could help businesses to get the most out of their CSR.Read More
Why not to buy followers on social media
The idea of quickly gaining followers and appearing more influential online sometimes appeals to users, but here’s a great example of why you should stick to trying to engage genuine, authentic followersRead More
#Hashtag your way to social media success
Hashtagging can be a great way to promote your brand, but there’s a fine line between being savvy and alienating your audience.
A hashtag is created to group together messages on a particular topic. It’s a valuable tool for tracking the success of social media campaigns, as well as encouraging people to discuss a particular issue or theme.Read More
Why organic search is best
A question we are regularly asked by our business-to-business clients is ‘should we be spending on Adwords?’
Google Adwords or PPC (Pay Per Click) is certainly the only guaranteed way to get your business on page one for key search terms, but does the spend really warrant the result for companies in the construction and manufacturing sectors?Read More
Was Ecobuild a hit or a miss?
There has been much discussion over the past few years as to whether Ecobuild, the construction industry’s largest sustainability, design and energy event, is still ‘what it used to be’. In our latest blog, we look at whether Ecobuild 2015 has lived up to expectations.Read More
The power of PR and Social Media for manufacturersRead More