Blog

Does PR need a rebrand to better reflect what we do?

Over the past 15 years, the PR industry has changed massively. The role of a PR agency has become much broader. Read as our Director, Marina Wood, talks about how PR has changed over the years and what this means for you and B2B companies.

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How to write educational content for LinkedIn: New algorithm update

 LinkedIn has changed its algorithm and our blog tells you all you need to know. Let’s dive in and learn exactly what this means for you, your business and your LinkedIn page.

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Why domain authority and backlinks matter with a B2B PR Strategy

How do you measure the results of a PR campaign? One of the ways we do this effectively for our B2B PR campaigns is to monitor link building. Learn more...

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Does it really matter if our CEO isn't on LinkedIn?

Take a look at this blog where we look at why it's essential that your CEO has a Linkedin profile and give our top tips on creating one.

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How to make the most of Earned Media

In this blog we take a look at why b2b businesses need to increase their earned media and how we can help to achieve this.

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Creating a community on social media can increase sales leads

In this blog we dive into the importance of creating a community on social media and how it can increase sales leads in the long-term.

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Are events a worthwhile way to do business?

Thinking of getting back out there and exhibiting?  Feeling like you need some help and advice tips? Take a look at our latest blog.

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Why ESG should be part of your B2B PR campaign

Most businesses are aware that Environmental, Social, and Governance (ESG) factors can impact the sustainability and long-term success of all businesses. For that reason it should be an important part of your PR strategy, even if it is simply to address the needs of customers and stakeholders.

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Why Instagram needs to be part of your B2B marketing strategy

In this blog we explore the benefits Instagram can bring for Marketing Managers looking to develop a PR strategy for B2B companies. We will show that Instagram isn’t just for B2C companies.

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How to improve the ranking of your B2B website

In this blog, we take a look at what might be impacting your website and preventing you achieving a better ranking – and what can be done about this.

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Executive profiling will level-up your social media game

In this blog, we look at how executive profiling can help your business reach its social media goals.

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Why are B2B influencers important to my business?

Influencers are becoming increasingly important in business to business marketing.  Here we take a look at how you can work with influencers and what the benefits would be to your b2b brand.

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What makes a good PR story?

Ever wondered what makes a good PR story? Read on and find out what's newsworthy and what's not and how to make the most of your press release.

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How to stand out on social media in a traditional industry

In this blog we look at how businesses in construction and manufacturing industries can surpass their competitors with more creative social media strategies.

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Do PR and social media campaigns generate sales leads?

Companies in the construction and manufacturing sectors often ask whether our PR and social media campaigns generate sales enquiries.  Here we look at how and why they do.

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