Blog
Taking a global approach to PR
Often manufacturers approach us with the question, do you work globally as well as in the UK? Without a doubt in the past 10 years, one of the major trends in PR has been globalisation. Virtually all the clients we work with have some requirement for international PR.
Many of our manufacturing clients secure 80% of their business overseas, so it is imperative that the majority of our PR efforts are concentrated on global media opportunities.
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When PR pushes on an open door
The other day an industry colleague asked me to share a few of my favourite ways that manufacturers of construction products can gain press coverage through PR. My first thought was: well, that’s an insensitive request because the only thing you have to do is use a PR agency that specialises in the construction sector.
Of course they knew that we specialise in the construction sector, which is why clients come to us for ideas on how to gain coverage. So, in the interests of sharing knowledge, here are our top three methods of gaining maximum press coverage
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Does your PR need fixing?
We recently launched our PR Fixer service, which is available to any B2B company that needs a hand with creating a new PR or digital marketing strategy.
We are offering our PR Fixer service, where we review your PR requirements and make recommendations – and the service is completely free of charge.
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Making more of the Tour
So, the route of the Tour De Yorkshire has been announced and the date is set for 1st – 3rd May 2015!
A lot of PR lessons were learnt from the biggest cycling event to hit the UK and it is worthwhile starting to plan for the next… now!
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Ecobuild â top tips!
Dragonfly PR has supported clients attending Ecobuild for eight years now, so here are some top tips to ensure you get the most of out #ecobuild 2015!
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Steel city PR agency helps manufacturers go global
In the age of globalisation there is no industry, company or sector that can confidently say they don’t need to market their products. Of course, companies have always done it, to a greater or lesser extent. Whether it was attending an exhibition or advertising in a trade journal, it tended to be done as a low key, regional activity.
However, that all changed with the advent of the internet and growth of low cost countries, such as China, Brazil and India. Suddenly, customers could literally shop around the world to find the best deals and that meant UK manufacturing firms had to find USPs that made their product or service stand out from an overseas competitor.
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Dragonfly PR seeks Technical/Creative writer
Dragonfly PR is a rapidly growing business to business PR and digital marketing agency which is looking to appoint a technical/creative writer, with a minimum of 12 months’ experience. Your experience would ideally be within a manufacturing or construction business or in a PR agency with predominantly business to business clients.
This exciting opportunity requires an individual who has outstanding writing skills and great attention to detail. For this person, the rewards are there, with the potential for rapid career progression.
Driving licence essential.
Please send your CV and covering letter, giving details of salary expectations to: hello@dragonflypr.co.uk
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Review of the year 2014
2014 has been a memorable year for many – the year that Andy Murray didn’t quite win Wimbledon and England crashed badly out of the World Cup. Never mind, there have been some highlights…
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What are the benefits of NBSPlus library?
Building product manufacturers are always looking for new and better ways of communicating with existing and new customers. That in itself is good because it means the most creative companies are able to give themselves an edge over competition. As a result we’ve seen more of our clients that target specifiers ask us to run their social media campaigns – mainly because we specialise in the construction sector, which means we are able to create relevant, interesting and persuasive comment.
Planning your PR and marketing for 2015?
At this time of year, many manufacturing and construction businesses are planning for 2015.
Here are 10 top tips for making the most of your marketing in 2015.
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Mobile friendly websites get a friendly boost!
For a while now, Google has been penalising websites which are not mobile friendly, and which provide a bad experience to the mobile user. In a bid to encourage more website owners to become mobile compatible, Google is now experimenting with rewarding those who do so with a ranking boost.
Google’s experimentation with boosting the rankings of a website which gives a positive experience for a mobile user comes as a natural progression from rewarding these websites with a “mobile friendly” label in search snippets.
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Looking for more Likes? Why not run a Facebook competition through our App?
We recently ran a hugely successful Facebook competition, which meant we generated over 1,600 ‘Likes’ in just twenty days!
Using the Facebook App that we designed, people had to ‘Like’ our Facebook page and answer a simple question for the chan
ce to win a John Lewis Christmas Hamper.
The Christmas advert
No doubt you’ll all have seen, or at least heard about, this year’s Christmas adverts. And whether the Marks & Spencer, Coca-Cola or John Lewis Christmas advert gets your vote, one thing we can all agree on is that they’re all very sophisticated.
But this wasn’t always the way. Indeed, it wasn’t until the Victorian times that Britain saw its first printed Christmas advert.
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Back to Basics: Dragonfly PRâs Top Tips for the Perfect Twitter Profile!
Social media is great for engaging with current and potential customers, as well as promoting your products and services. Manyconstruction and manufacturing businesses have recognised the benefits of appointing Dragonfly PR to run proactive social media campaigns on their behalf.
These benefits include engaging directly with your customers, as well as potential customers, generating more traffic to your website (especially the news and blog pages) and engaging with relevant organisations or government bodies.
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Win a Christmas hamper with Dragonfly PR
In the run up to Christmas, we are giving you the chance to enter a competition to win a John Lewis Christmas Ham
per, worth £50!