Ecobuild checklist from the construction PR professionals

It's around this time of year that manufacturers in the construction industry begin to think about how they are going to let other businesses know that they will be attending Ecobuild (8-10 March).

This is the show to attend if you want to showcase what's sustainable about your construction products and PR is the best way to spread the word. As a PR company that specialises in the construction sector and has attended and supported clients at Ecobuild for the past ten years, we know a thing or two about getting the most out of this exhibition.

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Why do we need a PR agency?

The other day I was talking to a potential client. They were a SME company, one of those where the MD is a bit of a jack of all trades and tries to do most things himself, sometimes not as well as he should (dare I say).

After inviting me in for a meeting, one of the first (and I must admit, rather unusual) things he said was "Go on, convince me, why do I need a PR agency?"

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Google Analytics - Back to Basics

So, you have a new website and before your web designer moves on to his/her next project, make sure they set up Google Analytics to allow you to monitor and track visitors to your website.

Google Analytics is great for monitoring how many people visit your site, where visitors are landing, how long they spend on pages, plus much more.

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6 content ideas for your company page on Linkedin

Many of our clients want to build a strong presence on Linkedin, but keeping a company page up to date with regular content can be a challenge. There are currently more than 3 million company pages on Linkedin and reports suggest that users are almost 50% more likely to buy from a company they engage with on LinkedIn so it's a missed opportunity if you don't have a company page.

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Do e-Newsletters work?

The short answer is yes, done properly, they do. E-newsletters are a great way to communicate with existing and new customers. They connect directly with the recipient and you can generate an instant response  whether that be visits to your website or an email back to enquire about your services.

We design and write email newsletters, and a big thank you to all those customers that responded to our latest ezine about How to generate more sales leads in the construction sector it really is encouraging to hear positive feedback and encouragement from colleagues in the industry that we specialise in.

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10 reasons to be cheerful!

Last year we compiled a list of reasons to be cheerful 2014 and this year we thought we’d take a look at the reasons to be happy 2015

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