Are you ready for Rio?

London 2012 was nicknamed the first ‘Social Media Olympics’, with 10m games-related tweets sent every day.  This year, the International Olympic Committee is anticipating that there will be approximately 3.6 bn global views of the games, with more than 3 billion people using hand held mobile devices while watching the games, which will result in twitter users far exceeding those of 2012.

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Top manufacturing industry blogs to look out for

With a growing demand from manufacturers for quality online coverage, knowing which are the best blogs to target is essential. As a PR and digital agency that specialises in the manufacturing sector, we’ve put together a list of the top 10 industry blog sites to help get you in front of customers and improve your company’s search engine ranking.

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Are builders and contractors influenced by brands?

As consumers, we all know that certain brands appeal to us. Whether it’s buying food, clothes or cars we can’t get away from the values that are imprinted in our mind.

When it comes to brands in the building and construction sector, their influence is more subtle, but still as far reaching. For instance, we can all think of time-served builders and contractors that refuse to use any other branded product than the one they have always used! These ‘generic trademarks’ include Stanley knife (not all knives are made by Stanley), Yale lock, JCB or Bulldozer for any tracked site vehicle.  The brand name has become the product name – success!

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Why SEO works best as part of an integrated PR campaign

Over the past five years, the most noticeable change to happen in the world of PR is that SEO has become an integral part of our remit. 

Gone are the days when you needed real ‘techies’ with all sorts of tricks up their sleeves to do your SEO.  These days, thanks to Google’s algorithm updates, content is key, rather than black hat techniques.  Those websites that generate good quality, authentic and regularly updated content rank more highly with Google. 

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Seven good reasons to build relationships with local schools

Clients often ask us if we can help them to build relationships within their local community and schools are a great place to start.

As a South Yorkshire based PR agency, we work closely with clients to improve both their community engagement and their media relations and secure long term productive relationships between businesses and schools.  Many of our clients reap huge benefits from working directly with local schools and colleges, here are just some of the reasons why we believe it is so important. 

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Graduates - how to get ahead in PR

Public Relations is one of the most popular career choices for graduates - but do you have the skills to get ahead in PR?

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What does Google’s latest mobile algorithm mean for you?

Around 12 months ago Google rolled out its first version of its mobile-friendly algorithm, which resulted in a huge response from businesses approaching their web designers to ensure their websites were mobile-responsive to avoid the risk of being penalised.

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Top construction industry blogs that you should be targeting

Appearing in all the right places in terms of press and online coverage has never been more important for building product manufacturers. As a PR and digital agency that specialises in the construction sector, it is our job to make sure that you do just that. And, to help you with that process, we’ve put together a list of the top 10 industry blog sites.

These high quality sites are well read and are very influential within the construction sector. So if you want your products or services to appear on any or all of these sites, it needs to be the very best quality in terms of writing style, content and accuracy. If you have the in-house capability to produce this content, then great, but if not, we can help ensure you appear on these very influential sites.

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Why the success of your blogs depend on the effectiveness of your social media

Generating great content is essential to help a website achieve a good search engine ranking, however what you don’t want is to be posting on social media and the web, with no one reading or sharing it.

If you use social media well it should make content marketing easy.  The idea is that instead of doing all the work yourself, you encourage your readers to do it for you – by sharing your content with their audience, you can multiply many times how often it is seen.

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Dragonfly PR increases its charitable activities on a local level

We have linked up with Barnsley Hospice because we wanted to increase our charitable activities at a local level. Our new recruit, Emma Holman, had a contact within the Fundraising Team at Barnsley Hospice and we all agreed it sounded a worthwhile charity to support.

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Five good reasons to refresh the design of your website

Here at Dragonfly PR, we’re really excited because we’re just about to launch our new website!  There are a number of reasons why a new website is essential for a business. In this blog, we share with you the top 5 reasons why it’s a good idea to have your website re-designed at least once every two years….

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We’re b2b, do we really need to be on Twitter?

On a number of occasions we’ve been talking to a new b2b client and they’ve said something on the lines of ‘I don’t think we need to be on Twitter because not many of our customers use it’.  So I decided to write this blog explaining why b2b companies really do need to be on Twitter.

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Do architects specify brands or company names?

Building product manufacturers and their marketing agencies often overlook the fact that architects specify brands rather than company names. In fact, on the whole, architects are not that interested in company names and if you trawled through a pile of specifications, you’d find it’s predominantly brand names that are specified.

Logical, really, as we’re all influenced by brands. For example, when you buy a chocolate bar, you don’t go into a shop and ask for a Nestle, you ask for a Yorkie or Kit Kat (both made by Nestle)!

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All aboard for Perth exhibition

One of our clients, a major manufacturer of industrial valves has recently exhibited at the gas industry’s leading international show – LNG18 in Perth, Australia.  We managed the whole stand design and build process, including creating stand graphics and carrying out all PR activity for the show.

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How to increase web traffic using social media

As well as being a great tool for interacting with customers and sharing promotional messages, social media is an effective way of increasing web traffic. We recently increased a client’s web traffic from social media by 121% in one month (compared to the previous year), with a focus on content from Facebook, Twitter and Linkedin. Here are some ways to increase your web traffic using social media.

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