Why do we need a PR agency?

The other day I was talking to a potential client.  They were a SME company, one of those where the MD is a bit of a jack of all trades and tries to do most things himself, sometimes not as well as he should (dare I say…).

After inviting me in for a meeting, one of the first (and I must admit, rather unusual) things he said was“Go on, convince me, why do I need a PR agency?”

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6 content ideas for your company page on Linkedin

Many of our clients want to build a strong presence on Linkedin, but keeping a company page up to date with regular content can be a challenge. There are currently more than 3 million company pages on Linkedin and reports suggest that users are almost 50% more likely to buy from a company they engage with on LinkedIn so it’s a missed opportunity if you don’t have a company page.

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Do e-Newsletters work?

The short answer is yes, done properly, they do. E-newsletters are a great way to communicate with existing and new customers. They connect directly with the recipient and you can generate an instant response – whether that be visits to your website or an email back to enquire about your services.

We design and write email newsletters, and a big thank you to all those customers that responded to our latest ezine about ‘How to generate more sales leads in the construction sector’ – it really is encouraging to hear positive feedback and encouragement from colleagues in the industry that we specialise in.

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Facts & figures on social media & e-marketing: Infographic

SEO, Social media and digital marketing effectiveness 

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Top tips for hosting an editor visit

Editor visits to your company are one of the best ways to build a good relationship with the media and generate opportunities for in-depth features.

We regularly organise editor visits to a company or factory on behalf of our clients, so here are our top tips for making sure that a visit goes as well as possible:

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We’re b2b, do we really need to be on Twitter?

On a number of occasions we’ve been talking to a new b2b client and they’ve said something on the lines of ‘I don’t think we need to be on Twitter because not many of our customers use it’.  So I decided to write this blog explaining why b2b companies really do need to be on Twitter.

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Ad blocking apps drive demand for well written online content

Apps that block ads have been around for some time although they have received much more press recently because of their increasing use. Here we take a look at ad blocking apps and find out how manufacturers of building materials can avoid falling into their trap.

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Christmas is coming – what’s your plan for 2016?

I’m an avid watcher of The Apprentice, but every week I know that, just as sure as night follows day, one of the candidates will accuse another, usually in their final moments in the boardroom, of having no strategy.

In the Apprentice, as in the business world, lack of strategy is seen as a weakness, a failing on the part of an individual or business – or, indeed, the route to failure. And it is, at this time of year, when most businesses are deciding on their marketing and PR strategy for the year ahead.

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How to grow your export sales

As a B2B marketing agency, we are often asked the question by UK companies; how can you help us grow our export sales?

Export sales are good for everyone. It helps businesses grow sales in new markets and as reported by the UK recovery will not be sustained by consumer spending alone. Put simple, the UK needs to export more.

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What’s happened to the Bond Villains’ lair?

So with the launch of Spectre last week, everyone’s talking about its lack of a ‘Bond Villain’s Lair’ – the archetypal feat of modernist imagination – the Crab Key of Dr No, the half-boat-half Spaceship on ‘the spy who loved me’ or the rocky outcrop hideaway in Thailand for the ‘man with the golden gun’.It’s all been gone and replaced with more ‘real’ architecture of the rooftops of Mexico city and the shadowy streets of London, plus the new intelligence HQ being a tower on the banks of the Thames.

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Looking for help with PR and digital marketing to the rail sector?

Rail is a growth sector (HS2 alone could be worth £32bn to the construction industry) that many of our clients target.  Ongoing rail upgrades, major London underground projects and the potential with HS2 and HS3 are just some of the reasons that the rail sector is becoming very appealing to suppliers. Here at Dragonfly PR, our team has over 10 years’ experience in implementing PR campaigns and working closely with the online and offline rail media to generate enquiries from train operating companies.

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Why blogs are such great PR tools

Blogs are becoming an increasingly part of any PR and digital campaign. Here we look at some of the reasons why well written blogs can have some an important impact.

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Top tips on generating good quality blog content

’m writing lots of blogs, why is my search engine ranking not improving?

We are often asked questions about how to improve search engine rankings for a website and generating good quality content. Google’s Panda Algorithm was one of the most revolutionary changes in search. It aimed to get rid of low quality content and in doing so make search results much more satisfactory.

As adding good quality content to a website is so important these days and writing a blog is one of the best ways to do this, here are our top tips for writing yours:

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How to use PR and social media to generate export sales enquiries

Overseas markets can present significant sales opportunities. Often, firms find the best way of targeting these markets, in a low risk, cost effective way, is through an integrated PR and social media campaign.

The question, of course, is how to communicate effectively to potential customers when a) they may not speak the same language, b) they prefer using different communication channels to the UK and c) you are busy looking after your customers in the UK.

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Top tips on planning for Q4 of 2015

For many businesses, the bulk of sales come at the end of the year, so planning your PR and marketing for Quarter 4 is really important.

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