Blog

Entering new markets - why companies need PR

• 03 July 2020

As we move beyond the lockdown and companies start to look at how they can grow their sales back to pre-Covid levels, new markets are always going to feature highly in a business development plan. Here we look at how Public Relations can help you effectively target these new markets, whether they are in the UK or overseas. 

When is a good time to start a PR campaign?

• 18 June 2020

In this latest blog we answer some of the most frequently asked questions from new clients looking to start a Public Relations campaign for the first time.

Why manufacturers should be sharing news about their innovations during COVID-19

• 08 June 2020

As lockdown measures in the UK start to ease, there is still a great requirement for manufacturers across the country to support in the fight against coronavirus. Already we have seen many within our region using their skills and expertise to support the cause by adapting their manufacturing processes to develop essential PPE and machinery parts for use in healthcare.

Here, our PR team looks at why, during these unprecedented times, it is beneficial for businesses to share details of their innovative techniques through a strategic public relations campaign.

The importance of digital marketing and content creation in a crisis.

• 18 May 2020

As the UK inches out of lockdown, companies are turning their thoughts to how they can best let their customers know that they are open for business.  Here we take a look at how digital and content marketing is really making a difference.

Diary of a PR person working from home

• 06 May 2020

We're living in unprecedented times, but our PR and digital marketing team are continuing to service clients whilst working from home.  Read how one of our team is surviving the lockdown.

Keep calm and carry on with a positive PR campaign

• 24 April 2020

The Dragonfly PR team looks at why, while the UK is in the middle of lockdown to reduce the impact of the Coronavirus pandemic, businesses will benefit from carrying on with PR activity to help spread positive news.

Why it is important to keep communicating in a crisis

• 01 April 2020

Here, we take a look at why it's important to keep communicating in these unprecedented times - and what are the most effective methods to use.

Why content marketing is more important than ever

• 24 March 2020

In our latest blog, our digital marketing team looks at why a strong content marketing strategy is more important now than ever for businesses that are looking to increase their trade online.

Why you don't need an exhibition to launch a new product

• 16 March 2020

In this week's blog we take a look at how Public Relations and content marketing can fill the gap when exhibitions get postponed or cancelled.

How manufacturers can make the most of trade shows - top tips part 2

• 02 March 2020

Here in the second of the series, we bring you our top tips on how manufacturers can make the most of trade exhibitions, such as MACH 2020.

Why Food and Drink Manufacturers need PR

• 24 February 2020

The Dragonfly PR team explains why it is important for food and drink manufacturers to invest in a strong PR & Marketing strategy.

Manufacturing international opportunities through PR and content marketing

• 17 February 2020

Here, our PR team specialising in the manufacturing sector, look at how, post-Brexit, clients can make the most of PR and content marketing to maximise their international profile and generate results in new markets.

Making the most of exhibitions

• 06 February 2020

With the arrival of the exhibition season, many manufacturers are focusing on maximising their presence at events like MACH.  Here, our PR team gives advice tips on making the very best of exhibitions and driving traffic to your stand.

Looking Back At Top PR Campaigns For Veganuary 2020

• 31 January 2020

As Veganuary 2020 comes to a close, we take a look at what we consider to be the top three most innovative brand PR campaigns to celebrate what is quickly becoming a mammoth event in the food manufacturers and retailers’ calendars.

If we are doing organic SEO, do we need PPC?

• 27 January 2020

Here we look at why organic SEO is important, even if a business has committed to a PPC campaign.