Blog

Do journalists like to be contacted via social media?

Social media plays a big role in how we communicate both personally and professionally, but do journalists want to hear from us through social media?  We asked your thoughts - see how they compare with those of our team.

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Have press events had their day?

For almost two years there have been hardly any major events, now the exhibition season is upon us and companies are also looking at whether they should hold their own press day to share their good news.  Here our PR team give their thoughts on whether press events have had their day.

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The way we access news is changing

The way we access news, whether it's about business, current affairs or what's going on in our community, is changing, here we take a look at how and what this means for business to business companies.

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Are seasonal marketing campaigns and awareness days relevant for B2B companies?

Here, our content marketing team looks at how B2B companies can include seasonality, national themes and awareness days as part of their marketing campaigns.

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How to communicate a re-brand

Re-branding a business is much more than just coming up with a new name and brand identity.  What you really need to do is to be able to communicate the reasons why the businesses is re-branding, sending a clear message out to customers and prospects.  Here we take a deep dive into how great PR and communications can help with a re-brand.

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New year new agency

Are you wishing you had a PR & digital marketing agency that really understood your business and could help you achieve your objectives for 2022?  Then read our blog and find out why January is a great time to find that perfect PR partner.

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How to increase engagement on social media for b2b companies

Increasing social media engagement, which is a measure of comments, likes, and shares, is a goal set by all of our clients, because they understand the value of creating conversations with customers. As a PR and digital content creation agency, we measure the performance of our social media campaigns against this goal using; shares or retweets, comments, likes, audience growth, click-throughs, mentions (either tagged or untagged) and use of hashtags.

Whilst it would be great if posting content automatically resulted in an influx of likes, retweets and reshares, the reality is different. More often than not, your customers need some gentle encouragement. That’s where we come in, providing you with engaging content that grabs the attention of your customers.

Here in our regular blog, we look at some of the practical ways of doing this. Some of these will work for your social media campaign, whilst some brands may need a more targeted approach. Whichever your social media strategy falls into, we can help:

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Creating good content - here are our top tips

Engaging with customers and increasing traffic to your website is all about creating good content.  Here we take a deep dive into what good content is and how to create it.

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How LinkedIn advertising can complement a B2B campaign

In this blog, our social media team looks at how advertising has evolved and the benefits of investing in a LinkedIn ad campaign for businesses.

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To exhibit or not to exhibit

Are you thinking about exhibitions for 2022 and whether you should be investing in them or in PR and digital marketing?  Take a look at our blog which should help you decide whether exhibitions are right for you.

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How do we maximise impact of your webinar?

Webinars are an excellent way to develop new business leads whilst and getting across the benefits of your products or services. Many of our clients regularly hold webinars and use our services to maximise the number of people that attend. Here, in our blog we look at what we have found to be the best ways of maximising the number of people that sign up to a webinar.

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Is it better to appoint an agency or hire in-house when looking for PR support?

Here in this latest blog, we take a look at whether it is better to appoint an agency or an in-house PR Manager/Comms Officer to help ensure your business is communicating with your target audience effectively.

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Top tips on working with the trade media

Are you looking to increase your profile in the trade media and industrial journals online? Take a look at our blog which gives you some top tips and explains how you can achieve better results in the trade press.

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PR strategy builds trust in technology brands

Here the Dragonfly PR team looks at how a strong PR strategy can help to build trust in technology brands.

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How working with a PR agency can help your business win awards

Here the Dragonfly PR team looks at how working with a reputable public relations agency can help take the stress out of entering awards.

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