OUR BLOG

What makes a good PR story?

Here, our b2b PR team looks at what makes a good story and gives some tips on getting the best results in the media.

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Are you getting the most out of exhibitions?

Here our PR team offer advice on how to make the most of taking part in trade shows and exhibitions.

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How can PR and organic SEO help building product manufacturers get better rankings?

Here Dragonfly PR explores how manufacturers can improve their rankings on Google and other search engines through a combination of organic SEO, PR and social media. 

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Manufacturers and making the most out of Linkedin

Are manufacturers and their staff making the most of Linkedin?  Here we take a look at why manufacturers could benefit from social media training.

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Why networking is important for your business

Networking is one of the most effective methods of meeting new people and nurturing existing relationships in business, but not everyone is taking advantage of the opportunities around them. Here, our PR Account Manager, Rebecca Hart, looks at the many benefits of attending these corporate 'get-togethers'.

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The benefits of one agency managing your PR and Social Media

Many businesses are recognising the value of bringing their PR and social media campaigns together, with one agency running them both.  Here, our PR and social media teams work together to explain the distinct advantages of this approach. 

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Why we need local newspapers

Here Dragonfly PR looks at the decline in local newspapers and what we can do to help them survive.

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Don't get your wires crossed when posting on social media

It was recently announced that, due to an update on the platforms settings, you can no longer automatically share tweets straight to your Facebook page, which is referred to as cross-posting. Our social media team looks at this in more detail and explains why it is a blessing in disguise for many companies.

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Five signs that you need a new PR strategy

Here Dragonfly PR looks at the main reasons why a building product manufacturer or construction company should consider investing in PR.

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Open all hours?

Is holding an open day still a good way to promote a business and is it worth all the effort and expense?

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Let's hear it for Yorkshire - God's own country

This week’s blog differs away slightly from our usual topics of PR, construction and manufacturing. Seeing as one of our favourite days of the year, Yorkshire Day, is almost upon us, we decided this is a good time to pay homage to our beautiful county. 

Plus, not only are we going to tell all of the things we love about living and working in God’s own country, we’re also going to mark the run up to Yorkshire Day (1st August) with a competition, so read on for more details…

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Public Relations for Construction: the pros and cons

Our PR team looks at the benefits of Public Relations compared to advertising and explains why your marketing budget would be better invested in a communications strategy that includes both, rather than one or the other.

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How PR can help manufacturers and b2b companies to expand into international markets

Manufacturers are finding they can benefit from PR support to secure new business opportunities in international markets.

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How to spot fake news

Whether the term ‘fake news’ was coined by Donald Trump or not, it seems to have got into our vocabulary – and also into our search engines and social media accounts. In fact, it is everywhere, so here our social media manager looks at some of the ways to spot it.

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Five things you need to know about PR

PR, really, is in the business of persuasion. It is centered on convincing an audience that a product or service is worth trying. However, unlike advertising that aims to shout a ‘buy me now’ message as loud and clear as possible from the rooftops, PR takes a more subtle approach. Here our team looks at public relations in more detail. 

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