The power of PR and Social Media for manufacturers

Over the last few months we’ve had a large number of enquiries from manufacturers and engineering companies looking for help with their Public Relations and Social Media.

Read More



Ilkley in the news!

Newsletters are a great way to reach out to customers, informing them of developments within a business and inviting them to take a look at exciting new products and services.  We recently designed a newsletter for Ilkley Windows, a conservatory centre based in the picturesque town of Ilkley.

The newsletter which was printed and distributed to 15,500 homeowners, informed them about the company’s new showroom refurbishment and gave them the chance to win a composite door worth £800. 

Read More



10 ways to make sure you get the most out of an MP or Minister’s visit

So your manufacturing or construction business has been growing, maybe taking on new staff, developing new technologies or expanding internationally?  Sound like a good idea to invite an MP or Cabinet Minister to visit?  Well here are some top tips to help make your visit a success.

Read More



Why you need a blog

As we are well and truly in the digital age, the importance of a website to a business is universally accepted, but the importance of a blog on that website is often overlooked.

Here are our top five reasons why you really should get blogging:

Read More



Taking a global approach to PR

Often manufacturers approach us with the question, do you work globally as well as in the UK?  Without a doubt in the past 10 years, one of the major trends in PR has been globalisation.  Virtually all the clients we work with have some requirement for international PR.

Many of our manufacturing clients secure 80% of their business overseas, so it is imperative that the majority of our PR efforts are concentrated on global media opportunities.

Read More



When PR pushes on an open door

The other day an industry colleague asked me to share a few of my favourite ways that manufacturers of construction products can gain press coverage through PR. My first thought was: well, that’s an insensitive request because the only thing you have to do is use a PR agency that specialises in the construction sector.

Of course they knew that we specialise in the construction sector, which is why clients come to us for ideas on how to gain coverage. So, in the interests of sharing knowledge, here are our top three methods of gaining maximum press coverage

Read More



Does your PR need fixing?

We recently launched our PR Fixer service, which is available to any B2B company that needs a hand with creating a new PR or digital marketing strategy.

We are offering our PR Fixer service, where we review your PR requirements and make recommendations – and the service is completely free of charge.

Read More



Making more of the Tour

So, the route of the Tour De Yorkshire has been announced and the date is set for 1st – 3rd May 2015!

A lot of PR lessons were learnt from the biggest cycling event to hit the UK and it is worthwhile starting to plan for the next… now!

Read More



Ecobuild – top tips!

Dragonfly PR has supported clients attending Ecobuild for eight years now, so here are some top tips to ensure you get the most of out #ecobuild 2015!

Read More



Steel city PR agency helps manufacturers go global

In the age of globalisation there is no industry, company or sector that can confidently say they don’t need to market their products. Of course, companies have always done it, to a greater or lesser extent.  Whether it was attending an exhibition or advertising in a trade journal, it tended to be done as a low key, regional activity.

However, that all changed with the advent of the internet and growth of low cost countries, such as China, Brazil and India. Suddenly, customers could literally shop around the world to find the best deals and that meant UK manufacturing firms had to find USPs that made their product or service stand out from an overseas competitor.

Read More



Dragonfly PR seeks Technical/Creative writer

Dragonfly PR is a rapidly growing business to business PR and digital marketing agency which is looking to appoint a technical/creative writer, with a minimum of 12 months’ experience. Your experience would ideally be within a manufacturing or construction business or in a PR agency with predominantly business to business clients.

This exciting opportunity requires an individual who has outstanding writing skills and great attention to detail. For this person, the rewards are there, with the potential for rapid career progression.

Driving licence essential.

Please send your CV and covering letter, giving details of salary expectations to:

Read More



Review of the year 2014

2014 has been a memorable year for many – the year that Andy Murray didn’t quite win Wimbledon and England crashed badly out of the World Cup.  Never mind, there have been some highlights…

Read More



What are the benefits of NBSPlus library?

Building product manufacturers are always looking for new and better ways of communicating with existing and new customers. That in itself is good because it means the most creative companies are able to give themselves an edge over competition. As a result we’ve seen more of our clients that target specifiers ask us to run their social media campaigns – mainly because we specialise in the construction sector, which means we are able to create relevant, interesting and persuasive comment.

Read More



Planning your PR and marketing for 2015?

At this time of year, many manufacturing and construction businesses are planning for 2015.

Here are 10 top tips for making the most of your marketing in 2015.


Read More



Mobile friendly websites get a friendly boost!

For a while now, Google has been penalising websites which are not mobile friendly, and which provide a bad experience to the mobile user. In a bid to encourage more website owners to become mobile compatible, Google is now experimenting with rewarding those who do so with a ranking boost.

Google’s experimentation with boosting the rankings of a website which gives a positive experience for a mobile user comes as a natural progression from rewarding these websites with a “mobile friendly” label in search snippets.

Read More




Call us on: 0114 349 5341